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On launches “Real Energy” running campaign

Café Europe — 18.03.2026

Zurich – On AG has launched its new “Real Energy” running campaign. This marks the market launch of new running shoe models in its Cloudmonster collection. In celebration of the product launch, On is also organizing a global running campaign across 20 cities, kicking off in Beijing and concluding in Los Angeles.
On AG is launching its new running campaign, Real Energy. Image credit: On AG
Csm On Channels Real Energy in New Global Running Campaign 1 47bd45fa4b
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(CONNECT) The sports equipment manufacturer On AG from Zurich has launched its new running campaign, Real Energy. The campaign marks the launch of new running shoe models in the Cloudmonster collection, as was reported in a statement.

The three models being introduced are the Cloudmonster 3, Cloudmonster 3 Hyper and LightSpray Cloudmonster 3 Hyper. The campaign began with a limited release on 5 March 2026, and all models will be available after the full global launch on 16 April 2026. The launch is accompanied by a film directed by Rawtape, also known as Rory Wood from Glasgow. In addition, On offers apparel and accessories to go with its running shoes.

The Real Energy running campaign is also being brought to the streets, featuring running events bringing together 600 teams across 20 cities. The campaign kicks off with a relay race in Beijing on 11 April 2026, while the world finale will take place in Los Angeles. ce/ww