On reports record sales

(CONNECT) On Holding AG reported record sales of 749.2 million Swiss francs in the second quarter of 2025. Year-on-year, sales rose by 38.2 per cent on a constant currency basis, the Zurich-based manufacturer, specialised in running shoes and clothing, said in a press release. Direct sales are cited as the growth driver.

On has achieved remarkable sales growth “not by chasing trends, but by building a resilient brand for decades ahead,” David Allemann, co-founder and executive co-chairman of On, said in the press release. “This quarter proves our strategy is working - from our diversified portfolio of iconic footwear franchises to our stellar growth in apparel and our global brand footprint,” he added.

The gross profit margin rose from 59.9 percent in the same quarter of 2024 to 61.5 percent in the latest report. On’s EBITDA-adjusted operating profit reached 136.1 million Swiss francs, up 50.0 percent from the previous year. The corresponding margin improved by 2.2 percentage points to 16.0 percent. However, an adjusted net loss of 29.7 million Swiss francs was also recorded.

On has thus raised its forecast for key figures for the whole year. Instead of at least 28 percent, the company now expects revenue growth of at least 31 percent compared to the previous year. The target range for the gross profit margin has been increased from 60.0 to 60.5 percent to 60.5 to 61.0 percent. For the adjusted EBITDA margin, the target range has been narrowed from 16.5 to 17.5 percent to 17.0 to 17.5 percent. ce/hs