Tapping into new markets: Opportunities and challenges in the export business

A company is planning to export to a new country - but suddenly the local currency drastically loses value. The entire supply chain is called into question.

Change of scene.

A product is to be certified in a new market, but the certification process is complex and opaque. What to do?

The four participants in the panel discussion at the networking event organised by Swiss Textiles and Swiss Textile Machinery shared real experiences from the everyday life of SMEs such as these.

Focus on future markets: India, Middle East, Africa

The event, which took place as part of the Foreign Trade Forum at the Basel Congress Centre, focused on three promising regions:

• India

• Middle East

• Africa

These markets are considered to be economically up-and-coming and offer great growth potential - especially in times when traditional markets are characterised by uncertainty. For export-orientated companies, they could not only be alternatives, but real opportunities.

Directly from the field: insights from Rieter, Okutex and others

Representatives from Rieter, Okutex, Afreximbank and Swiss Export Risk Insurance (SERV) spoke in the discussion with KPMG openly about challenges and solutions in the export business.

Experiences and practical tips for market entry in India were provided in the subsequent discussion by the two SMEs Natific and Saurer, supplemented by input from S-GE (Switzerland Global Enterprise) and the Swiss Business Hub. This turned hurdles into learning fields - and risks into opportunities.

Exclusive networking opportunities with the Swiss Business Hubs

One highlight of the event was the direct dialogue with the heads of the Swiss Business Hubs worldwide. Whether for recommendations of suitable partner banks for planned investment projects in Nigeria or for understanding cultural differences in Saudi Arabia.

Anyone who wants to enter new markets cannot avoid challenges. The rewards are valuable experience and long-term potential. The event organised by Swiss Textiles and Swiss Textile Machinery demonstrated this: With the right network, practical tips and sound preparation, international markets can be successfully opened up.