Calida looking to sell garden furniture brand

The Calida Group from Oberkirch in the canton of Lucerne, Switzerland, is looking to sell its Lafuma Mobilier brand, the French manufacturer of garden furniture. As the company writes in a press release, Calida has received a binding purchase offer from Peugeot Frères Industrie for the sale of Lafuma. Over the past few years, the Calida Group has systematically built up Lafuma and established the brand in 40 countries. In 2023, Lafuma Mobilier recorded annual sales of 48.9 million euros and employed 300 staff. Peugeot Frères Industrie is an ideal partner to handle the further development of Lafuma Mobilier, as the press release explains. For its part, Calida intends to consistently focus on its core business of underwear and lingerie with its CALIDA, AUBADE and COSABELLA brands.

“With the intended sale of Lafuma Mobilier, we are consistently focusing the Calida Group on its core underwear and lingerie business. This is a further step in the strategic realignment of the Group with a focus on the operational excellence of our core brands”, comments Felix Sulzberger, Executive Chairman of the Board of Directors of the Calida Group, in the press release. “We are delighted that we have been able to find a renowned buyer in Peugeot Frères Industrie, who has a long-standing track record in the sustainably successful development of investments and wants to further expand the business activities of Lafuma Mobilier”, he concludes. Christian Peugeot, President of Peugeot Frères Industrie, adds: “Lafuma Mobilier is a family-spirited company that perfectly embodies the values of the Peugeot brand”.

The transaction is expected to be concluded in the third quarter of the year. The two parties have agreed not to disclose the details of the transaction. ce/ww