Feature: Competitive advantages over Swiss companies
The problem with foreign online retailers
Online marketplaces such as Shein and Temu are flooding the Swiss market with textiles and clothing. In doing so, they benefit from various competitive advantages. In our feature, you can find out all about the current challenges facing the Swiss and European textile and clothing industries.
Why Swiss companies are falling behind due to the current situation, and why Swiss Textiles is calling on politicians to take action – now in our feature:
- National Councillor also calls for a level playing field, 2 June 2026
- National Councillor must finally address motions on foreign online marketplaces, 29 January 2026
- Swiss Textiles and the European textile industry alarmed by ‘ultra-fast fashion’ – Swiss Textiles, 16 September 2025
- Political pressure is mounting, 15 October 2024
- Foreign online retail is costing Swiss businesses dearly – article dated 6 September 2024
Further information
Peter Flückiger
Chairman of the management board
T: +41 44 289 79 31
peter.flueckiger@swisstextiles.ch
Björn von der Crone
Swiss Textiles
Economic policy, market access
T: 044 289 79 01
bjoern.vondercrone@swisstextiles.ch