Schiesser strengthens presence in Switzerland with new store in Bern

(CONNECT) The underwear company Schiesser GmbH with headquarters in Radolfzell, Germany, is opening a new store in the old town of Bern on 27 March, as was reported in a press release. The subsidiary of the Israeli textile group Delta Galil has been a leading manufacturer of intimate apparel for 150 years and reportedly has stores in five other Swiss cities thus far. This new store shows Schiesser is developing its retail network and maintaining its course of expansion in Switzerland.

“With the opening in Bern, we strengthen our presence in Switzerland and are happy to make the Schiesser brand tangible in the capital,” said Sonja Balodis, CEO of the Schiesser Group, in the press release.

On an area of 111 square meters, the store in Bern will present a selected range of high-quality underwear and nightwear for women and men. The focus will above all be on the new spring/summer collection 2025. The store design is based on the current brand image in the spirit of the motto “tradition meets innovation”. ce/nta