(CONNECT) Image Wear has developed a clothing concept for the employees of the Buff Medical Resort. Located on the banks of Lake Constance in the German city of Constance, the brand-new resort is set to open in March. It combines medical and wellness offerings in an exclusive hotel setting and is geared towards an international clientele.
According to Image Wear, a total of 82 employees from all departments have so far been supplied with uniforms from the exclusive collection. These include reception and housekeeping staff to the medical team and management. After the doors open in March 2025, the number of employees will continue to rise, meaning that the “corporate fashion line will also be gradually expanded”.
In terms of the design and materials used, Image Wear states that it placed a particular focus on professionalism and accessibility. As such, these clothes made primarily from natural materials such as cotton and silk lend a sense of “competence and trust – core values of the Buff Medical Resort”, as Hans-Jürg Buff, founder and owner of the wellness resort explains. The fabrics are sourced principally from Europe, while in the majority of cases the garments are put together at European production facilities too, Image Wear explains further.
“We are delighted with this collaboration”, comments Image Wear CEO Patrice Weber. “Corporate fashion plays a crucial role in developing the image of a company – even more so when it comes to a start-up”, adding that "standardized, high-quality clothing not only strengthens brand recognition, but also promotes team spirit and engenders a sense of belonging among the workforce." ce/mm