Zendaya becomes On brand ambassador

On has announced a partnership with Zendaya. According to a press release issued by On, the collaboration between the Zurich-based manufacturer of premium sports footwear and clothing and the Californian actress, singer and dancer should result in new product ideas.

“We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big”, explains David Allemann, co-founder and co-CEO of On, in the press release, before adding: “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya”. According to Allemann, a new short film is only the beginning, with more stories set to follow in due course and the company “eager to bring in new and distinctive voices alongside Zendaya”.

To kick off the partnership, Zendaya and On shot a short film with the director C Prinz of the Berlin-based film company ANORAK Film to launch the Dream Together creative campaign. “I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day”, Zendaya said, adding that: “I think this feeling of collaboration and inclusiveness shines through in what we’ve created”. The actress also revealed that she has been a fan of On’s premium shoes for many years: “I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official”. ce/js