YVY celebrates the opening of a new direct store in Zurich

The Zurich-based fashion label YVY has opened a direct store at the company’s headquarters, where customers can purchase luxury leather clothing and accessories, further details of which can be found in a press release. The store, which is known as The Space, will initially be open for one year. It combines a studio, office and sales room. The company also plans for The Space to serve as a venue for fashion, art and culture. In this context, YVY is keen to collaborate with the furniture design duo Siro&Kris, whose metal furniture can also be purchased on site. According to an announcement on the company’s Instagram page, the opening of the store will be celebrated with a summer party at Dufourstrasse 31 in Zurich from 5 p.m. to 8 p.m. on Friday, July 12.

“Opening our first physical store is a testament to our commitment to providing an immersive brand experience for our discerning clientele”, comments Yvonne Reichmuth, founder and Creative Director of YVY, in the press release. “Customers can look forward to exclusive events, workshops, and exhibitions, to celebrate artistry and spark conversation”. ce/eb