Café Europe — 21.12.2023

Wil/Augsburg - The textiles manufacturer fleuresse has reported very pleasing sales figures for its latest bed linen range, BLACK PREMIUM. The company, which is part of the Dierig Group in Wil in the canton of St.Gallen, is now expanding the line.
Fleuresse has exceeded its market expectations with the BLACK PREMIUM brand. Image credit: Fleuresse
St211223

A year ago, the Augsburg-based textile manufacturer fleuresse launched a new bed linen range under the BLACK PREMIUM brand. Now, the new line has significantly exceeded the company's market expectations, according to a statement. BLACK PREMIUM is made from the finest yarns and is available in five qualities, including brocade damask and a Swiss satin version, writes the company.

According to Managing Director Michael Jägle, fleuresse's focus on very high-quality materials in the development of BLACK PREMIUM was “the right approach”. To coincide with the one-year anniversary of the latest line, it is now being expanded to include new designs and finishes.

Fleuresse belongs to the Dierig Group from Wil in the canton of St.Gallen. To keep pace with European living and furnishing trends, fleuresse presents more than 50 new designs every year, according to a statement. ce/ww

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