Création Baumann presents new collection

The textiles specialist Création Baumann is presenting its new textiles collection by the name of Forever Young for the private home until May 14 at the Münchner Stoff Frühling showroom event. According to a press release, the collection makes playful use of denim and graffiti characters in high-quality textiles. The fabrics are intended to set unusual color accents and, at the same time, lend a sense of freshness to rooms with natural colors and structures. With this collection, Création Baumann is underscoring its ambitions for progressive aesthetic expression, “which has been continuously refined and further developed since the company was founded in 1886”.

As part of this showroom event, the independent family business based in Langenthal in the canton of Bern also presented a new brand image in addition to what it describes as a “high-contrast and expressive” collection. The company explains that the time had come to “ensure that the ongoing development of the portfolio was also reflected in the brand’s appearance by means of a careful and contemporary adaptation of the corporate identity”, according to Managing Director Philippe Baumann. The relaunch is designed to reflect the high quality of the products and a passion for design and aesthetics.

“The brand relaunch is an investment in the very essence of our brand”, Baumann explains, adding that: “There will be visible changes during this important chapter in our company history. A rebranding is always a big step and above all it is an expression of our strong belief in the future”. ce/mm