Calida opens pop-up store in downtown Zurich

Calida has opened its latest pop-up store on Rennweg in downtown Zurich. Across an area of 300 square meters over three floors, the company from Oberkirch in the canton of Lucerne is showcasing its top-quality underwear and nightwear products, in addition to its range of loungewear and athleisure looks.

According to an article in the magazine “Fashion Paper”, Calida’s new temporary store will also feature various “activations and campaigns” designed to bring the brand to life. Among other aspects, a new collection named Love Capsule is currently being presented. With its rainbow colors as a symbol of solidarity with the Pride movement, the collection represents the company’s commitment to an open and inclusive society.

The pop-up store also functions as a representative equivalent to the flagship store located just a short walk away on Löwenstrasse. With extensive renovations set to start here in the fall of 2023, the flagship store is expected to be closed for a period of several months. ce/mm