Swijin AG wins at Entrepreneurship World Cup

(CONNECT) The Zurich-based startup Swijin AG, a company specializing in high-performance sports bras, has won first place in the Early Stage category at the Entrepreneurship World Cup (EWC) global finals, according to a statement. The company received the highest prize money of 250,000 US dollars. The award ceremony took place in Riyadh in Saudi Arabia, as part of the Biban Forum 2025.

Swijin was the only company from Switzerland among the 100 startups invited to the Global Finals. A total of over 10,000 companies from 169 countries applied for the EWC 2025. In the final round, the sports bra specialist beat competitors including the diagnostic startup from Harvard University, Mablab, and the aerospace company SARsatX from Saudi Arabia, which took second and third place respectively.

“When we founded Swijin, we wanted to finally develop a sports bra that doesn't cause pain,” explained Swijin founder and CEO Claudia Glass. “Today, we are standing on the world's biggest startup stage as winners. This is not only a victory for our team, but for all women who deserve a better solution.”

According to a statement from the EWC, the American hardware manufacturer Brelyon came first in the Growth Phase category, while TasmanIon, a New Zealand-based developer of aluminum-ion battery technologies, won the Idea Phase category. In the Space Tech category, the four companies Stitch3D, SpaceMap, Sytemap, and eAgro were recognized.

The EWC aims to provide an important platform with tools and resources to help entrepreneurs develop their ideas and achieve their goals. The competition also supports SMEs through specialized training programs, intensive coaching, and opportunities for networking and exchange. ce/nta