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FREITAG launches cooler bag
Zurich - Swiss bag manufacturer FREITAG has launched a new design: the F738 Cool Bag. Made from truck tarps, the cooler bag features an insulated inlay. It launched in a limited edition on 24 June 2026.
FREITAG has launched a new cooler bag. Photo courtesy of FREITAG lab. ag
(CONNECT) The Zurich-based bag manufacturer FREITAG has launched a new cooler bag. According to a statement, the F738 features a removable isothermal inlay. Each of the one-of-a-kind bags is made from silver-colored truck tarps, featuring colorful handles made from recycled plastic waste.
The bag is designed for picnics: it keeps food and drinks cool for up to two hours, and can also be used to transport frozen foods. The F738 comes with an adjustable shoulder strap made from recycled car seat belts and closes with a Velcro fastener and an additional safety clip.
According to FREITAG, the F738 Cool Bag is available in a limited edition online and at select stores as of 24 June 2026. ce/ww